It doesn’t matter if you run a concrete mixing business or you are a restaurant owner, there is a place for everyone Online these days. Some businesses may seem a little more social than others, but when it comes down to it every business is run by humans and humans are naturally social. You can’t close a deal without speaking with someone can you? Didn’t think so. Just like you really can’t take an order without engaging and having a conversation with the customers.
Point is, if you have a business… You NEED to begin embracing Social Media.
What steps do I take to become more social?
First you need to think about your goals – Are you wanting to increase sales, clicks, engagement, or something else?
Think about what you want and then review it to see if it’s realistic. If you think joining Twitter andis going to generate an extra 1k in business automatically, you’re sorely mistaken. Think goals like; target and connect with 5 local Twitter users, get 10 new Foursquare check-ins this week, or even… Engage with 15 new people on Twitter and Facebook.
Those are realistic short term goals.
Long term goals would be to be generating engaging content 5 days a week, notice people reaching out to you rather than the other way around, increase your foot traffic withpromotions etc…
After you know your goals you will need to build a foundation. This foundation would be compromised of 3-4 Social Media platforms that would best suit your company. Facebook, Twitter, Google+, Pinterest, YouTube, Tumblr; find out which ones you think you should start with and focus on building those before you throw anything else into the mix.
When building these platforms you will need to think outside of the box.
Back to the concrete company. You wouldn’t think that concrete would have a place on Pinterest, would you?
You see that box you’re stuck in? Yeah… throw it away!
You can create pinboards focused on streets, things made of concrete, sidewalk art, the best spot in the lot….. You get the picture… Right?
(If not, please let me know because I would love to help you out. firstname.lastname@example.org)
Once you realize that your company has a place Online using Social Media you’ll start to see things fall into place.