KiMedia Strategies
Jul 18
There’s Always A Place Online For Any Business
It doesn’t matter if you run a concrete mixing business or you are a restaurant owner, there is a place for everyone Online these days. Some businesses may seem a little more social than others, but when it comes down to it every business is run by humans and humans are naturally social. You can’t close a deal without speaking with someone can you? Didn’t think so. Just like you really can’t take an order without engaging and having a conversation with the customers.
Point is, if you have a business… You NEED to begin embracing Social Media.
You might be asking yourself….
What steps do I take to become more social?
First you need to think about your goals – Are you wanting to increase sales, clicks, engagement, or something else?
Think about what you want and then review it to see if it’s realistic. If you think joining Twitter andFacebook is going to generate an extra 1k in business automatically, you’re sorely mistaken. Think goals like; target and connect with 5 local Twitter users, get 10 new Foursquare check-ins this week, or even… Engage with 15 new people on Twitter and Facebook.
Those are realistic short term goals.
Long term goals would be to be generating engaging content 5 days a week, notice people reaching out to you rather than the other way around, increase your foot traffic with Social Media promotions etc…
After you know your goals you will need to build a foundation. This foundation would be compromised of 3-4 Social Media platforms that would best suit your company. Facebook, Twitter, Google+, Pinterest, YouTube, Tumblr; find out which ones you think you should start with and focus on building those before you throw anything else into the mix.
When building these platforms you will need to think outside of the box.
Back to the concrete company. You wouldn’t think that concrete would have a place on Pinterest, would you?
You see that box you’re stuck in? Yeah… throw it away!
You can create pinboards focused on streets, things made of concrete, sidewalk art, the best spot in the lot….. You get the picture… Right?
(If not, please let me know because I would love to help you out. kim@kimediastrategies.com)
Once you realize that your company has a place Online using Social Media you’ll start to see things fall into place.
Your business can be social!
Jul 11
Spotlight your loyal customers and clients on your Social Media platforms.
Jul 10
Easily Increase The Number of People Talking About Your Facebook Page
We are always so focused on increasing the number of likes and follows Online that we forget to focus on creating conversation and engaging with others.
Unfortunately many people get so frustrated with this so if this sounds like you, you’re not alone.
One great way to increase interaction on Facebook is to post polls. Simple polls allowing people to add their own response, and comment. Why a poll? With polls you can invite your personal connections to partake in them without appearing promotional, as long as your questions aren’t promotional, that is.
Polls are a great way to increase the “People talking about” numbers which in return makes the page appear to have great engagement. Now I know it seems like we are just putting a mask over the real issue, but over time the engagement from polls will actually begin to generate engagement on regular posts. 1 “post like” at a time and you’ll begin to see the value in Facebook polls.
A Few Tips
- * Make sure the questions you ask will interest the people you plan to invite to answer.
- * Definitely ask your personal friends to partake by “Asking Friends”
- * We do not suggest flooding your connections with constant polls. Once a week or every other is perfect.
- * Ask questions pertaining to current events and viral news.
Originally posted on our blog at KiMediaStrategies.com
#BeSocial
May 29
Brands Can Now Turn Their Facebook Timeline Into a Movie
People managing a Facebook Page can now easily create a movie using photos, videos and status updates from their brands’ Timeline.
Timeline Movie Maker from marketing agency Definition 6 spits out a chronological, one-minute clip after the browser tool “parses nostalgia,” “captures your good side” and “finds I-Remember-Whens” on your Timeline.
Users can customize the movie (see below), picking from a selection of music and replacing any visual element. Admins also can write status updates or messages to sprinkle throughout the video.
Continue article on Mashable
The Fight Against Bullying -- Kids Take Charge
May 26
WHEN LOGOS ATTACK
8-twelve, the Brookfield restaurant the SURG group is opening with Green Bay Packers’ quarterback Aaron Rodgers and Milwaukee Brewers’ outfielder Ryan Braun, has gotten off to a rough start regarding their brand.
The restaurant’s original name was to be 8*twelve, but with internet fodder suggesting that the asterisk may give Ryan Braun-haters an unnecessary reason to bring up his offseason accusations, the name was subtly changed to 8-twelve. Regarding the change, SURG Restaurant Group co-owner Omar Shaikh told Milwaukee Magazine that he “just wanted to avoid the negativity.” As they say, any publicity is good publicity, but this misstep out-of-the-gate doesn’t reflect well on ownership.
AND THEN THERE’S THE LOGO.
I have a few personal rules when I design a logo. Obviously, veering from these rules is appropriate in some scenarios; just make sure you keep the objective in sight.
- Always keep the brand in mind.
Even before the brainstorming stage, a designer should have an idea of the tone the brand wants to put forth. I’m not privy to the 8-twelve research, but I don’t think “Tavern Softball League”is what they are going for. With the two most respected and classy (looking at you Brett Favre) athletes Wisconsin has ever seen heading up the ownership, I would expect to see something a little more highbrow.
- No more than 3 colors.
I won’t get into color theory, but adding any more than 3 colors creates visual confusion. Also, the logo must also look good in black and white and grayscale. The more colors added to the logo the harder this becomes to pull off. I count 4 colors in the 8-twelve logo.
- Keep it simple, stupid.
Typefaces are very important when designing a logo. Avoiding more than 2 fonts is recommended; I count 5 in the 8-twelve logo, one of which is the commonly used “Bradley Hand ITC.” Using Comic Sans, Times, Papyrus and other commonly used typefaces can come off as amateurish.
- Create Balance.
Visual balance is important in logo design because our minds naturally perceive a balanced design as being appealing. You can achieve this by keeping the weight of the logo balanced, the colors calming and size equal on each side. When looking at the 8-twelve logo, I don’t know where to focus; there’s the name 8-twelve, 2 tag lines, a baseball graphic inside of the 8 and, inexplicably, yardage marks and numbers on the swash.
Continue reading this article
May 25
This Heatmap Proves That Looks Are The Most Important Thing On Your LinkedIn Profile
There is a lot of debate about whether or not you should include a photo of yourself on your LinkedIn profile. Most of us don’t include one with resumes we send out, and recruiters scan through online profiles like they’re browsing through resumes.
If you do include a photo, you are allowing yourself the chance to be discriminated against, but if you don’t include one, people may wonder why there’s no photo since the majority of profiles have one.
Miriam Salpeter at U.S. News & World Report says that not having a photo on your LinkedIn profile will make others assume that you’re either “really ugly” or “don’t know how to upload a picture.”
Most of the users on LinkedIn believe that it benefits them to have a picture on their profile
In a study conducted by TheLadders, an eye tracking heatmap shows that recruiters spend 19 percent of the total time they spend on your profile looking at your picture. Then, your current job position and education are glanced at, but not so much time is spent on your skills, specialties or older work experiences.
The “eye tacking” technique examined the eye movements of 30 professional recruiters during a 10-week period to “record and analyze where and how long someone focuses when digesting a piece of information or completing a task.”
TheLadders
So should you include a picture on your LinkedIn profile? Mark Jaffe at CBS says “maybe.” The bottom line is that it’s supposed to help propel your job search and career, not be a hindrance against it.
Jaffe writes:
Same goes for your mug. Can we see your face clearly? Is it strictly business? Was the photo professionally done? Does it improve on your qualifications? Finally … are you attractive enough to be judged on looks alone? Because that’s what you’re inviting people to do. And you can’t have it both ways, hoping to add cachet but claiming discrimination if you wind up getting rejected before the first date.
If it’s a solid asset, great, use it — as long as you’re absolutely certain that it projects the soul of professionalism. But keep in mind you may be dismissed from consideration regardless of your credentials — which quite possibly will never be examined — because you’re bald, overweight, too young, too old, wearing the wrong suit or, cruelest and most unreasonable of all, too beautiful for your own good.
Read more: http://www.businessinsider.com/should-you-include-a-picture-on-your-linkedin-profile-2012-5#ixzz1vupD35kR
Even small businesses can create powerful, meaningful, sincere branding messages. Four ways.
May 24
Talking Social Media On Road Trip Radio
