Coming up with a new update to post every day can become extremely difficult at times. Weekly specials stay the same week after week and your connections eventually get bored seeing such repetitive posts. Can you blame them? How bored would you get if you saw the same post from your favorite restaurant day after day after day?
What to do…. What to do?!
Well I guess you could start posting about local news. That works, right?
It does work, on occasion especially with breaking news, happy stories and must know updates, but don’t turn your business social media platforms into local news media streams. There’s a reason why we have local news.
You could start posting cat pictures.
Why not?! Cats live on the Internet so they might as well make a home on your, Twitter and Instagram, right? Once again…. It works on occasion, but don’t make it the focus or topic of your message, unless you sell cat products. A great example of a good way to incorporate cats would be the following image.
You could share customer reviews and pictures.
This is a GREAT way to not only fill the void of nit having a unique update, but also a genius chance to brag about your company from the perspective of a very happy customer!
In the end all that matters is that what you post consistently positively represents your brand. If your posts consistently make your followers think WTF, you might need to rethink what you’re posting and remember, you can almost ALWAYS find a creative way to incorporate your brand with breaking news, trends and memes. You just need to do a little brainstorming!
If you need help coming up with a content strategy feel free to shoot us an email at besocial[at]kimediastrategies[dot]com
has been making some pretty great changes lately. Changes that could increase your marketing efforts and help you reach a whole new crowd of potential customers.
Hashtags on Facebook
Yes! Our hashtags on Facebook now do something more than just look silly. Think of all of the amazing searches you can do to see what people are talking about in relation to your brand.
Imagine what you could find by searching your company name like we did for one of our clients.
Picture Upload In Comments
You can now upload a picture as a comment to a post. How awesome is that? This is not available on pages yet.
These used to be hard to find, but are now nice and neatly placed to the right of your page where you would find upcoming birthdays and other information.
Are you happy to see any of these new features?
Times have changed. It’s no longer essential to get the best ad placement in your neighborhood newspaper to showcase your specials, deals and new menu items. No, print isn’t dead, but there are more effective ways to get in front of this target in a more long term successful way. The Internet has provided a platform for many innovative companies to create applications and websites that attract YOUR potential customers. Are you a little curious?
Yelp is a crowd-sourced business review platform that has a lot of awesome and usually unknown features.
* The mobile app allows for geo based searching. You can see the menu, get directions and call right from the app on your phone.
* Businesses can set up check-in deals for those that wish to tell their Yelp (and/ or Twitter) community where they are dining.
* Everyone is a critic these days and Yelp knows this. They allow for you to draft up a review from your phone as you’re eating your meal. (reviewers do need to log online to review and post fro ma computer)
* The analytics provided to the business show how many people searched, asked for directions, called and of course checked in at that location.
Why is Yelp important for restaurants?
Because your customers are telling you exactly how they feel about your service and their experience. If we listen we are only able to improve and attract more customers.
How should restaurants use Yelp?
Monitor for new reviews, encourage reviews from your customers via QR code campaign or other awesome strategies. Don’t forget to incentivize potential diners by offering a check-in special.
Foursquare is a location based check-in tool that allows its users to see where their friends are, what’s near to them, who is running check-in specials and of course check-in to let the world know where and what they are doing.
Some awesome business-end features:
- Businesses are able to (after they claim their location) create check-in, loyalty, friend and Mayor specials.
- Businesses are encouraged to utilize their update feature and list their specials or announcements for your Foursquare followers as well as those that check-in at your location.
- Businesses are able to link to Twitter and Facebook for seamless sharing.
- Foursquare provides amazing analytics including gender, number of monthly check-ins and your most recent and most loyal visitors.
Why is Foursquare important for restaurants?
Foursquare provides something that Yelp doesn’t and that’s a more game-like app for its users. Everyone wants to be Mayor of a business, right? I was once Mayor of Mayor Dick Greco’s campaign HQ… That was a Mayorship to be proud of!
Foursquare also is integrated with Twitter quite nicely. You can see your recent visitors that shared their check-in to Twitter.
NEW FEATURE: Foursquare now includes the Twitter name of the business when a customer checks in and links to Twitter. Talk about a great way to encourage conversation and engagement!
How can a restaurant get started on Foursquare?
First… Claim your location. Once you’ve claimed it figure out what kind of specials you want to create for people when they check-in. Make sure you promote in your restaurant that you are on Foursquare and do have Foursquare check-in specials and be sure to update as often as you can with your day to day activities and specials!
Instagram is a photo sharing tool that comes complete with a ton of hipster photo filters to transform your images.
Why is Instagram important for restaurants?
Instagram is important for restaurants because food is HUGE online. People love sharing their food, taking images of their food and often can be swayed on a meal decision based on a social media connections reviews or pictures.
How can a restaurant get started with Instagram?
First you will need to download the app either from the Google Play store for Android or iTunes for iPhone/ iPad. Once you download the app you will be prompted to sign up. Be sure to connect your Twitter account (Facebook is not necessary for businesses) and within minutes you will be ready to start sharing mouthwatering images of your food.
Tip: Be sure to use hashtags for the best Instagram experience. If you’re sharing a picture of a burger and you’re a burger joint in NYC I would use the following hashtags: #foodie #NYCFoodie #Burger #NYCBurger #Instadelish #Instagood #NewYork #EatNewYork #DineNYC #NYC #NewYorkCity
Foodspotting is another mobile app that allows you to share images of your meal as you’re indulging. You can upload your picture to the actual venue listing and share whether you had it or LOVED it and then leave a message like “Just had the most delicious #vegetarian burger ever!
How can restaurants use Foodspotting?
Right now there isn’t really too much that restaurants can do on the actual site. You can definitely feel free to spot all of your dishes, but the gravy comes from crowd-sourcing images and reviews of your food directly from your customers.
Be sure to promote that you guys are watching Foodspotting, encourage a photo contest making use of unique hashtags for tracking. At the end of the day you want to give your customer a reason to share their delicious experience with the Internet, right?
Of course there are the regulars; Twitter, Facebook, Google+ etc…., but we wanted to give you some insight on 4 unique tools that many restaurants have yet to discover.
If you have any questions about these applications or would like to see how your restaurant can use them in their overall social media strategy feel free to email us at besocial [at] kimediastrategies [dot] com or fill out our contact form below.
Many still struggle with how exactly to measure and attribute success
Budgets for social media marketing are on the rise, with both B2B and B2C marketers proving they have generated leads and sales from their social outreach.
In its “State of Digital Marketing 2012 Report,” Webmarketing123 found that 52% of US B2C marketers and 41% of US B2B marketers planned to increase their social marketing budgets in 2013, while an additional 46% of B2C and 56% of B2B marketers will keep them the same.
Facebook was the most popular site for B2C marketers, with 65% reporting that they spent money there. Only 40% of B2B marketers said the same of Facebook. However, 39% of B2B marketers spent money on LinkedIn, compared to only 23% of B2C marketers. Greater percentages of B2C marketers were using Twitter, Google+ and Pinterest than were B2B marketers. However, the difference for Google+, which has been popular for technology conversations in particular, was only 3 percentage points.
These investments in social sites are showing results. Two-thirds of B2C marketers (67%) said they had generated leads from Facebook, and 39% said they saw sales as a result of outreach on the site. This was compared to 39% of B2B marketers who reported leads and 19% who reported sales. For B2B marketers, not surprisingly, LinkedIn saw the most success, with 44% of marketers seeing leads and 23% seeing sales from the site.
Corresponding with other recent studies, the report also found that a percentage of marketers were still unsure if social media was contributing to leads (20%) and sales (40%). In order to continue receiving budget approval for social, however, marketers must prove their outreach is producing results, and many will experiment with different metrics and measurement tactics to do so.
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It’s easy to think that all social media campaigns are successful almost immediately, but sadly they aren’t. Not unless you happen to end up with a genius viral video or you’re pretty darn famous and let’s face it… that’s not very likely to happen meaning that you have to work at your campaign in order to find success. You need to nurture your platforms just as you would a child.
Here are a few tips that will help you, over time, achieve success through social media:
☑ Log onto your social media platforms daily, update, engage with others all while creating a unique strategy.
☑ Find out what your competitors are not doing and do that.
☑ Be where your target audience is and engage with them, not as a salesperson, but rather as an acquaintance.
☑ Be social, not promotional.
☑ Don’t give up. If things don’t appear to be working tweak your campaign, don’t quit.
☑ Don’t be afraid to do the undone – be unique and think without boxing yourself in.
If you think you’re going to find immediate success Online, don’t be disappointed when you don’t. Those that are successful right away are so because they worked their butts off building their brand reputation long before they joined any social media sites. Be patient and persistent and you will reach the success you hope for.
If you need help with your social media campaigns please feel free to contact us at besocial [at] kimediastrategies [dot] com
Originally posted on our Social Media blog